Check the firms in your area on www.martindale.com and strive to make your coverletter fit each firm; i.e. their accomplishments and specific type of law. Make your resume seem that you've had your hand in every type of law, too. Firms want to see that you can step into anyone's shoes if need be. Mine lists that I've done matrimonial, criminal, real estate, collection, insurance defense, education, mass tort, etc. And always follow up with a phone call. Enthusiasm will make you stand out. So try to direct your resumes to a specific person rather than just "Human Resources".