I did a talk for last years yearbook and started it out that way. I was like, did you ever know anyone who started a diet program? What is the first thing they tell you after a week? I lost a pound! And you want to say ok, it's just a pound. But you want to be encouraging so you just congratulate them about THE pound. Why are they so happy about the pound? because they have a number. We love numbers. THat was how it started. True story....