What is "The State", and why is Matt Kelly on a one man crusade to save it?

I, for one, think more time should be spent developing shorter questions instead of making longer answers (coughcoughHUNKPAPAPAPAPAPAPAPA)

Actually, according to his hairstylist (I didn't say he had a GOOD hairstylist), unless he meets the demands of the show's creators, his hideous orange, traffic-cone-like shorts will be stolen, ripped to tiny shreds, and left for the seagulls.