CRM
by What the heck is it? I just don't get this...
Customer Relationship Management - an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.
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Haha thats great. I'm the head of our GLOBAL CRM program here..
well ahead.. meaning.. i'm the guy that fixing all their frickin' problems.
b, where were you when i needed to understand this a month ago
Like dean said, huge buzz word is what CRM is. Just a set of methods, whatever medium they might be in, to manage a potentially huge list of existing customers while inviting new ones.
Your biggest customer is the customer you already have, you want to maintain that relationship with them as best as possible. To do so effeciently with a mass number of customers already in line you need a method of managing it effectively.
Also, with CRM you can generate reports for analyzation of what kind of customers you are generating revenue from, etc.
i am NOT DEAN!
You're right, I meant "along with what dean said, and like dan said"
its ok dont cry or i will tickle you
dont worry, NOBODY makes that mistake... you talk jibberish! oh snap
sounds like we could use this instead of using like 3 systems to track things (internal access based database, munichs, and external web based database)
this is actually a heck of a lot simpler than it sounds:
When you call Customer Service for a company, they use a CRM tool to look up information about you in their database; what you've purchased from them, what your address is, general account information.
so in other words even smaller enterprise companies could purchase CRM software and manage their customers? maybe something like this: http://www.salesforce.com/
yeah, I don't know all the details, but this looks like an all-around CRM (customer support, sales, marketing).
...or you could create your own.
I've worked mainly on creating/maintaining customer-support tools at the last two jobs I've had.
neat so are you like a consultant?
no i'm more like a salaried employee.
if that's what it is, then my company uses Mas90 to manage CRM. We used to use Teletracker. Both, in my opinion, SUCK.
ugh. i had a whole class on methodologies. and i swear, i never understood a WORD of what went on. i just think it's an industry buzz-word acronym, like SAP.
ha great you were the one person i had hoped would be able to explain it to me.
why me?
you are more than familiar with the information industry