As a Graphic Design genius I speak with the highest authority when I say that Kmart's new logo is one of the most technologically advanced breakthroughs of the twentieth century.
But honestly it looks good the new color scheme is nice it reminds me of BP/Amoco's new logo.
I was thinking that, well the latter part at least. Those colors definetly get people's attention because they stand out against all the other basic colors like the plain yellow sign for Shell for example. I think it's ugly once it does catch your attention but that's really not the point.