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New Logo = New Customers?

sux2beme by sux2beme · Oct 16, 2002 · News · 249 views

What do you think of Kmart's new logo and stores?


As you may know, Kmart is recovering from bankruptcy. Kmart is testing a new brand image with some revamped stores, such as in White Lake Township, Michigan.




  • Do you have any brand loyalty to shopping at Kmart?
  • Where DO you shop? WalMart? Targét? TJ Maxx?
  • Who has the best deals?
  • Shall we sit by and watch Kmart go the way of Two Guys, Abraham & Strauss, Bamburgers, Sterns, Woolworths, Korvettes, and the other stores that only Dave remembers?
  • Or do you have an itch for a blue light special?

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40 Comments

ekulu ekuluOG 2002

i Hate kmart. it stinks. target is much prettier.

sux2beme sux2bemeOG 2002

don't u mean Targét?

iwz iwz

we have a walmart real close to us. it's got half-a-supermarket, making it a Not-A-Normal-But-Not-So-Super-Walmart. that place saves us so much money!! prices are literally half what you could get them for at the A&P or ShopRite stores right by us.

delliott101 delliott101OG 2002

I love that Wal*Mart you mentioned!!!

mandie mandieOG 2001

our walmart is the most ghetto thing you would ever see!

delliott101 delliott101OG 2002

You are SOOOOOOOOOO funny, Brian!!! you rememeber some of those stores, too, I'm sure! Anyway, Wal*Mart is the store for me. We didn't have any here til about 2 years ago or so, but it's EASILY my favorite store.

beachbum beachbumOG 2002

I think walmart is pretty great, too. it saved me and my brother when we kept breaking down on our way home from chicago. sadly, we don't have one down by us though :(

sux2beme sux2bemeOG 2002

well, here's the thing. is wal*mart 'so great' because it's new? or is it genuinly that good?

when i first moved to fords, i did ALOT of shopping at Kmart to get stuff for my apartment. i got alot of stuff on sale; everything was reasonable; i saved alot of money. that was before i ever shopped at a wal*mart.

since then, i've been to a wal*mart. and to me, it's just a bigger, brighter kmart. so if kmart becomes bigger and brighter, why wouldn't they be equal to wal*mart? is it because kmart has served it's time, and there's too many 'kmart jokes' out there?

delliott101 delliott101OG 2002

Yeah, Wal*Mart IS newer and bigger than Kmart, but they also have attitude, like they go out of their way to assist you (marketing) and they have a lot of inexpensive stuff. Kmart just seems old and run down...

sux2beme sux2bemeOG 2002

what kind of assistance do you need buying potato chips?

sux2beme sux2bemeOG 2002

i drove passed the 'kmart' today and realized it was a bradlees...oops!

magnum magnumOG 2001

caldors owns all!

delliott101 delliott101OG 2002

???? They're out of business...

magnum magnumOG 2001

they are still alive in my heart!

delliott101 delliott101OG 2002

I used to be the department manager of the major appliance and entertainment department of the Caldor that used to be in Morris Plains NJ (store 83) back in 1984-85...

sux2beme sux2bemeOG 2002

and you admit to that?

iwz iwz

rofl.... loser.

sux2beme sux2bemeOG 2002

i forgot about that one. hey, dave! u were supposed to get my back...

reaf reafOG 2002

Kmart is to far for me to go to, but I like the new look there goin for, it works!

thefunkyfresh thefunkyfreshFounder

i dont like marts.

thatdarngirl thatdarngirlOG 2002

Target is by far the best. They have some of the coolest Hello Kitty things there! Also..WalMart beats Kmart anyday.

ekulu ekuluOG 2002

k-mart is tacky and disgusting. i detest k-mart. down with kkk-mart

sux2beme sux2bemeOG 2002

aren't you being a bit harsh?

ekulu ekuluOG 2002

um, no. im being totally realistic. if u went to the ghetto broke down k-mart by my house, you'd know...

gti_jesse gti_jesseOG 2002

As a Graphic Design genius I speak with the highest authority when I say that Kmart's new logo is one of the most technologically advanced breakthroughs of the twentieth century.

But honestly it looks good the new color scheme is nice it reminds me of BP/Amoco's new logo.

thatdarngirl thatdarngirlOG 2002

I was thinking that, well the latter part at least. Those colors definetly get people's attention because they stand out against all the other basic colors like the plain yellow sign for Shell for example. I think it's ugly once it does catch your attention but that's really not the point.

skaorsk8 skaorsk8OG 2002

I met this girl in England, who was from Tennesee, and she told me that her first kiss was in a Wal-Mart parking lot...that sounds like such a southern, American, thing.

punkprincess punkprincessOG 2001

in the south walmart is the koolest hangout ever

iwz iwz

haha, so true. my uncle was assigned to Arkansas for a few years (from MTS), and they had a Super Walmart. it was the place to be!

magnum magnumOG 2001

a very merry white trash moment i bet

iwz iwz

dude, it's Target not Targét

sux2beme sux2bemeOG 2002

wrong...it's Targét. as in: tarzhay. it's french for i don't shop in crummy Target, I shop at Targét!

iwz iwz

hahahah, like in the BBC's "Keeping Up Appearances", "It's not Bucket, it's Buckét"

sux2beme sux2bemeOG 2002

no! nothing like bbc's "whatchamacallit"...what on earth are you talking about???

deanh77 deanh77Founder

I know what you're talking about Ian. That is funny. I have never seen a full episode though.

iwz iwz
sux2beme sux2bemeOG 2002

ummm, am i missing something? i see three pictures and links that make no sense to me. is this supposed to explain something?

thatdarngirl thatdarngirlOG 2002

That's what my mom calls it, as well as my uncle. It's not funny..it's scary.

sux2beme sux2bemeOG 2002

you know, you're pretty anal in your old age. you're getting like dave with his asterisk in Wal*Mart! (ok, i should've remembered the asterisk in Wal*Mart. i mean, that's how i have it in my Quicken records...)

iwz iwz

haha, ok, i'll try be less anal.

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