I read this and then was talking about this with my co-worker.
I think it's a nice idea so that kids in school can have a nice shoe and it's budget friendly for the parents.

On the other hand my co-worker was saying from the standpoint of really bourgeois little bratz that MUST have name brand...they won't care that the shoes are of the same quality as the more expensive ones, they'll still want name brand, and put down the other kids that can't get them.

I guess for adults it doesn't matter though, a deal is a deal.