interesting that you bring this up, I thought the same thing. The company will provide you with envelopes and postage to send back up to 5 CD's at a time for recycling. (still, the envelopes, postage, and packaging for the DVD's all are a waste, and will probably not be recycled. Besides, who's going to want to take the time to send in the DVD's?)
yeah, thats so much effort, most people would probably just throw them in the garbage. If they worked out a special recycle bin for them that the garbage men took, that would be convinient, but i highly doubt it would become as popular as cans and bottles