of course you're paying for advertising. thats the whole point. thats why companies advertise. it's incorporated into the price.

aside from that , most advertising is a convenience for you.. " oh man i just threw up all over my shirt.. i need a washing machine ... where do i get one " *turns on tv to watch brooke burke t...

here's what i dont' get. if we pay for advertising with a normal product (like a cd-rom or an encyclopedia - that's built into the price) but then when we get something from the society, sometimes ...